Designed a promotional ad for Epilogue, a Canadian online Will platform, using the brand’s established visual identity and design standards. The concept highlights three key benefits of Epilogue for charitable organizations: simplifying the Will-making process, increasing brand visibility, and tracking legacy gifts.

I developed a warm, approachable visual direction using Epilogue’s signature purple palette, playful cloud and star illustrations, and product-focused imagery. The layout balances informational content with clear calls to action, incorporating a QR code, contact information, and partner charity logos to build credibility and encourage engagement.